Training & Events

VetBizCentral & Marketing 360, Marketing to Maximize Your Marketing Reach Webinar Series. (dates have been modified)

July 29, 11am - 12pm, Pt. 2, The Return on Investment (ROI) Power of AI & Automation

Artificial Intelligence and automation aren't just buzzwords—they're the secret weapons of modern marketing. In this eye-opening webinar, you’ll learn:

⚙️ How small businesses are using AI to save time and boost performance

📈 Tools that automate follow-up, lead nurturing, and customer engagement

💰 Real-life ROI examples from businesses like yours

Aug. 5, 11am - 12pm, Pt. 3, Marketing Math—How to Understand and Measure ROI

Is your marketing working? Are you spending in the right places? In this straight-talking session, we’ll break down the numbers and show you how to track the ROI of your marketing efforts—without needing a finance degree. Learn:

🔍 How to set measurable marketing goals

💵 The key metrics that actually matter

📊 How to make smarter decisions based on real data

July 30, 10am – 11:30pm, VetBizCentral Business Start-Up Series Pt. 1 (Feasibility & Industry Research)

https://attendee.gotowebinar.com/register/6976621628674362965

Do you have the Knowledge, Skill, Ability and Resources to start your Business? Its critical you that you are very knowledgeable about your Industry prior to starting down the path of Entrepreneurship; your customers are depending on it. During this webinar we'll discuss the importance of researching the Feasibility of your business idea and Market/Industry Research before you start to invest your time and money. We’ll also review additional tools to research your chosen Industry/Market on a National and State level, various programs, and other resource available to assist with navigating your way to your business start. 

Aug. 13, 10am – 11:30am, VetBizCentral Business Start-Up Series Pt. 2 (Business Plan Development)

https://attendee.gotowebinar.com/register/5892220589198909530

A Business Plan is your Blue Print/Road Map to the Creation and Implementation of Your Business which should be taken very seriously. During this webinar we'll review the various sections of a Business plan and the steps to create a Professionally formatted Business plan. We'll also review additional information and tools to help to start, manage and grow your Veteran Owned Business. 

Aug. 20, 10am – 11:30am, VetBizCentral Business Start-Up Series Pt. 3 (Preparing for Financing)

https://attendee.gotowebinar.com/register/7424045895365295966

Veteran Entrepreneurship is on the Rise and more veterans are seeking to start their own business. Preparing for financing is a critical process for an entrepreneur and existing business owner, it can make the difference in the time it takes submit your application to obtaining a loan. In this webinar we will review the steps to prepare for financing and review what lenders are looking for and the expecting from you. If you are entrepreneur or and existing business owner considering to apply for financing, then you don't want to miss this webinar.

Aug. 26, 10am – 11:30am, VetBizCentral Business Start-Up Series Pt. 4, (Launching Your Business)

https://attendee.gotowebinar.com/register/1824150711730066519

Launching a Business takes a great deal of planning, if not done correctly it could lead to some very disappointing results. In this webinar we will review the various methods to launch your business such as Launch Time Line, Budget, Preparing Services/Products, Marketing, and Individuals/organizations Included in the Launch. Whether you're starting a Brick & Mortar or eCommerce business you don't want to miss this webinar.  



Boots to Business/Reboot Courses

Spouses are Encouraged to Attend & Lunch is Provided

Contact mark@vetbizcentral.org for registration assistance

Aug. 4, Indiana Boots to Business Reboot

Grissom AFB

7088 South Tanker St. Bldg. 431

Grissom AFB, IN. 46971

Aug. 21, Indiana Boots to Business Reboot

Purdue Fort Wayne, Doermer School of Business

3000 E. Coliseum Blvd. Fort Wayne IN. 46805

Aug. 27, Michigan Boots to Business Reboot

Municipal Office Center Port Huron Michigan

100 McMorran Blvd, 4th Flr. Rm. 406

Port Huron, MI. 48060

 To Register for Boots to Business/Reboot Courses please follow this two step process: 

1.Create an Account To join the B2B community:

https://sba.my.site.com

2.Register for the class you want (Boots to Business or Boots to Business Reboot)

  New Govology Trainings Webinar Schedule

Contact VetBizCentral for Access Code to Webinars

July 29, 1pm – 2:30pm, Understanding the Berry Amendment, Buy American  (BAA), Trade Agreements, and the Nonmanufacturer Rule 

https://govology.com/product/understanding-the-berry-amendment-buy-american-act-baa-trade-agreements-and-the-nonmanufacturer-rule/

With the rise of strategic sourcing and category management, it’s critical to understand how the Buy American Act (BAA) and the Non-Manufacturer Rule (NMR) apply to both full and open competitions and set-aside procurements. For example, as of October 2023, the domestic component threshold increased to 65%. If your company has been selling to the government for years, these updated regulations may affect your competitiveness and market share.

The session is led by Mr. Frank, a nationally recognized expert in aligning government sales with business strategy. A #1 bestselling author, public speaker, and emcee for the National Veterans Conference, he is widely regarded as one of the top GovCon small business experts in the country. His training is consistently rated as real-world, highly educational, and thought-provoking

July 30, How to Register and Maintain Your SAM.gov and SBA Profiles

https://govology.com/product/properly-set-update-sam-gov/

What We’ll Cover:

• Preparing for SAM Registration – Understand what SAM is, how it’s used, and what to gather before you begin.

• SAM Validation (UEI & IRS UI Updates) – Learn how the 2025 IRS validation UI works, what documents are required, and how to troubleshoot validation errors.

• SAM Registration (CAGE Code) – Discover how to complete your registration and what happens after submission.

• Updating Your SBA DSBS Profile – Explore the new DSBS platform and how to make your profile stand out in the updated search results.

Aug. 5, 1pm – 2:30pm, Step-by-Step GSA

https://govology.com/product/step-by-step-gsa/

 What You Will Learn:

• The major steps in the GSA MAS application process

• What systems and registrations are required (e.g., SAM.gov, eOffer)

• Key documents and disclosures you’ll need to prepare

• Common challenges businesses face—and how to avoid them

• What to expect after submission, including negotiations and award

Aug. 7, 1pm – 2:30pm, Financial Freedom Comes at a Price! It’s Your Wrap Rate

https://govology.com/product/wrap-rate/

 In this session, you’ll learn:

• What a wrap rate actually is—and what it is not

• Why wrap rates are foundational to federal pricing strategy

• How wrap rates fluctuate based on contract type, indirect cost rates, and your pricing objectives

• Techniques to calculate your current wrap rate and project future rates as your business scales

• How to use your wrap rate to improve win probability while safeguarding profitability

Aug. 12, 1pm – 2:30pm, Navigating the Valley of Death: A Survival Guide for Startups

https://govology.com/product/navigating-the-valley-of-death-a-survival-guide-for-startups/

 In this intensive 90-minute webinar, you will learn:

• What the “Valley of Death” Is: Understand its significance, risks, and why so many startups struggle during this period.

• Common Pitfalls: Discover the most frequent mistakes-such as premature scaling, inadequate market research, and inefficient resource allocation-and how to avoid them.

• Financial Strategies: Explore funding options beyond initial seed capital, including grants, angel investors, venture capital, and partnerships. Learn how to manage your burn rate and present a compelling case to investors.

• Operational Efficiency: Gain insights into streamlining operations, building a lean team, leveraging technology, and making data-driven decisions.

• Go-to-Market Strategy: Learn how to identify your ideal customer, craft a compelling value proposition, select effective sales channels, and set pricing strategies.

• Tracking Progress: Find out which key metrics to monitor, how to spot early warning signs, and how to adapt your strategy based on real-world feedback.

Aug. 14, 1pm – 2:30pm, Proposal Framing – Structuring Your Proposal for Maximum Impact

https://govology.com/product/proposal-framing-structuring-your-proposal-for-maximum-impact/

Participants will gain actionable strategies to:

• Design a proposal structure that aligns tightly with the solicitation instructions and evaluation criteria

• Create intuitive content flows that make it easy for reviewers to find and score your strengths

• Use visual framing, section headers, and strategic language to reinforce compliance and clarity

• Differentiate your solution by presenting it in a framework that is both easy to follow and hard to forget

Aug. 19, 1pm – 2:30pm, Advanced Teaming Strategies to Accelerate Small Business Government Revenue

https://govology.com/product/advanced-teaming-strategies-accelerate-small-business-government-revenue/

Throughout the webinar, we will focus on key areas that can strengthen your company’s position, including:

• Common teaming mistakes made by small businesses when engaging with larger companies.

• Strategies for being a valuable member of a winning team and securing meaningful work assignments.

• Understanding the distinctions between first and second-tier subcontracting.

• The five critical functional areas that larger companies use to evaluate and select small business partners.

• Techniques and strategies to distinguish your business from competitors based on value rather than just price or features.

Aug. 21, 1pm – 2:30pm, Indirect Costs and Rates

https://govology.com/product/indirect-costs-and-rates/

 Here’s what you will learn:

• Distinguish between direct and indirect costs in government contracting

• Understand the structure and purpose of indirect rate pools and bases

• Identify appropriate allocation bases and their causal/beneficial relationship to cost pools

• Learn how to calculate, apply, and analyze indirect rates throughout the contract life cycle

• Explore common pitfalls and compliance risks in indirect cost rate development

Aug. 26, 1pm – 2:30pm, Leveraging FOIA to Win Government Contracts

https://govology.com/product/leveraging-foia-to-win-government-contracts/

 We’ll break down:

• How FOIA can give you a strategic boost in your capture and proposal process

• Which types of government records are goldmines for competitive insights

• Tips for submitting targeted, effective FOIA requests that get meaningful results

• What to do with the information you receive—even when parts are redacted

• How to use FOIA-sourced intelligence to make your proposals clearer, stronger, and more likely to win

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